SOFLO WATERSPORTS began as South Florida Watersports Company in 2022 with a simple vision: to share the beauty of South Florida's waterways through safe, memorable outdoor experiences. What started as a passion for the water has evolved into a commitment to creating exceptional adventures centered around hospitality, professionalism, and safety.

Inspired by years of experience in customer service and aviation, we believe every guest deserves to feel welcomed, confident, and cared for from the moment they arrive. Whether you're enjoying your very first paddleboard session or returning for another day on the water, our goal is to help you disconnect from the everyday, reconnect with nature, and create lasting memories.

Today, SOFLO WATERSPORTS continues to grow with the same values that inspired it from the beginning—Safety First. Adventure Always.