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Meet The Team

Who We Are

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Kiara Ellison 

Owner/Founder

Hi, I'm Kiara, the founder of SoFlo Watersports.

My passion for the water has always been a part of who I am. Growing up, I found peace, adventure, and freedom anywhere I could be near the ocean. That passion eventually inspired me to create SoFlo Watersports—a company built around helping others experience the beauty of South Florida in a safe, memorable, and exciting way.

 

Since 2022, SoFlo Watersports has been committed to providing premium watersports rentals backed by exceptional customer service, quality equipment, and a genuine passion for helping people create unforgettable memories on the water.

 

In addition to owning SoFlo Watersports, I proudly serve as an International Flight Attendant, a career that has shaped the way I approach every aspect of this business. Aviation is one of the world's most safety-focused industries, where professionalism, preparation, attention to detail, and emergency readiness are essential every single day. That experience has taught me that every adventure should begin with safety. From maintaining our equipment and monitoring weather conditions to providing clear instructions and ensuring every guest feels confident before heading out on the water, safety isn't just part of what we do—it's the foundation of everything we do.

 

My years of working with people from around the world have also reinforced the importance of hospitality, patience, and personalized service. Whether you're visiting South Florida for the first time or you're a local looking for your next adventure, my goal is to make every experience welcoming, stress-free, and unforgettable.

 

As the founder, I'm personally involved in every part of the business—from preparing equipment and coordinating deliveries to performing inspections, assisting customers, and ensuring every rental meets the highest standards of quality and care.

When you choose SoFlo Watersports, you're supporting a locally owned small business built on integrity, professionalism, and a genuine love for the water. Every customer is treated like family, and every adventure is approached with the same level of care and responsibility that has guided my career in aviation.

 

Thank you for supporting my dream and allowing me to share my passion with you. I look forward to welcoming you to the SoFlo Watersports family and helping you discover everything our beautiful South Florida waterways have to offer.

See you on the water!

Fort Lauderdale, FL

2022–2026 SoFlo Watersports LLC. All Rights Reserved.

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